Business and Entrepreneurship

It is a general knowledge that Nigeria imports virtually everything consumed within her territories with the United States, China and India leading other countries as source of goods consumed in Nigeria. It is also a general knowledge that we even import products we can readily produce. As a country that has so much of agricultural and natural resources, we however export some minute quantities of our agricultural produce especially to Europe and China.

This is one major rule in business. Your focus should not just be profit but the satisfaction of your customers. When you realise your customers are the sustainers of your business, it helps you to shift attention from profit to them.